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What is the main purpose of a salon's consultation card?

  1. To market new products

  2. To document client preferences

  3. To keep track of appointment schedules

  4. To record financial transactions

The correct answer is: To document client preferences

The main purpose of a salon's consultation card is to document client preferences. This document serves as a vital tool for cosmetologists to understand the specific needs, concerns, and desires of each client. By recording details such as the client's preferred styles, past services received, skin type, hair type, and any allergies or sensitivities, the salon staff can provide personalized and effective services. This attention to individual preferences helps to build trust and loyalty between clients and their stylists, ensuring a tailored experience that fosters client satisfaction. The comprehensive nature of the consultation card further assists in maintaining continuity of care for returning clients, allowing stylists to quickly recall relevant information for future appointments.